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Azrieli HaNegev Mall

Facades · Beer Sheva, Israel — 2017
Azrieli HaNegev Mall
§ Design note
  1. 01Media Facade Identity. Light turns the mall's envelope into the building's main night-time identity, giving Azrieli HaNegev a strong, recognizable presence across Beer Sheva after dark.
  2. 02Programmable Expression. A full-color LED system lets the facade change with the calendar - everyday color, holidays, events, and short clips - so the building's appearance stays alive and current.
  3. 03Civic Landmark. Beyond retail, the lit facade gives the city a shared visual event, marking the mall as a gathering point and a landmark on the Negev skyline.
The round Azrieli HaNegev tower wrapped in blue LED bands at night
The cylindrical facade lit in blue and cyan LED rings
The media facade displaying graphics on the building's curved envelope
The full-color LED facade running a rainbow gradient
§ Technical notes
  1. 01RGB LED Facade. Roughly 7,500 individually controlled color LEDs are integrated across the building envelope to form a continuous media surface.
  2. 02Dynamic Control. A control system runs programmable scenes, color changes, clips, and full light shows across the facade.
  3. 03Visual Hierarchy. Brightness and content are balanced so the media effect reads clearly at city scale without overwhelming the streets and shoppers below.
  4. 04Exterior Integration. Fixtures and wiring are integrated into the facade and selected for long-term outdoor operation, maintenance access, and the Negev climate.
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